Brands that refuse to blend in.
We settle what you stand for, design an identity that says it out loud, and build a system that holds up from a pitch deck to the inside of your product.
What’s included
Meet Hue
Strategy, identity and a brand system that holds up on every touchpoint.
- Brand strategy & positioningDiscovery workshops, audience definition, values and messaging, naming and brand architecture
- Identity & visual languageLogos and wordmarks, typography and color, illustration and iconography, photography direction, motion
- Systems, guidelines & art directionBrand books, component libraries, photo and video direction, social and email templates, custom brand tooling
Try it
One brand, every touchpoint.
An identity is only finished when it holds up everywhere it lands. Switch touchpoints to see one system stretch.
How it works.
How a Branding project moves, start to finish.
- 01DiscoverWorkshops on what you stand for and who it is for.
- 02PositionValues, messaging and voice, agreed before anything is drawn.
- 03DesignWordmark, type, color and imagery that say the same thing.
- 04SystemizeGuidelines, templates and components your team can run with.
Good questions
Do you rename companies?
Yes. Naming and brand architecture are part of strategy and positioning.
Can you refresh a brand instead of starting over?
Yes. We keep what is working and rebuild what stopped fitting.
Do we get files our team can use?
Yes: a brand book, templates and a component library, not just a logo.