Intimates retail
La Senza
A stalled store, growing again.
Traffic, conversion and growth had flattened. We rebuilt search, shortened the path to checkout and got the marketing channels working as one.
+90%organic traffic
+60%online sales
+50%conversion rate
+30%customer retention
Measured over the 12 months after launch.
The challenge
An aging SEO plan, a shopping journey with too many steps and marketing channels that never talked to each other had left growth stuck.
What we did
- 01Search, rebuilt
A competitor audit, high-intent keywords and the technical fixes search engines were waiting for.
- 02Fewer steps to checkout
Simpler navigation, A/B tests running all year and product recommendations tuned to each shopper.
- 03Marketing in sync
Social, email and paid search pulling in one direction, plus loyalty perks, limited-time offers and early collection previews.
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