Heritage bakery, since 1937
Pepperidge Farm
A warmer, easier site for a baking brand with history.
The site felt dated and was hard to browse on a phone. We audited it, then redesigned it to feel like the brand: warm, homemade and easy.
The challenge
Products, recipes and the brand story were scattered across pages that did not work well on mobile.
What we did
- 01Full audit
Content, navigation, accessibility and performance, page by page.
- 02Mood boards
Warm brand colors, bakery textures and hand-drawn icons.
- 03Mobile-first design
A new home page, product lines and Our Story, designed for the phone first.
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