Skip to content
Free guide · 9 chapters · about 38 minutes

The CRO guide.

How to turn more of the visitors you already have into sales, bookings, calls and leads.

Most businesses try to grow by buying more traffic. This guide shows how to get more from the traffic you already pay for: track what matters, find where people leave, fix the pages that lose them and prove what worked. Each chapter answers one practical question with a worked example and a checklist you can use this week.

Start chapter 1 How we do CRO for clients
  1. 01What conversion rate optimization is and why it often beats buying trafficFor owners and marketers who pay for clicks but feel sales, bookings or leads lag behind. After reading, you can work out what a small conversion lift is worth to you and decide where to start.5 min
  2. 02How to track calls, forms, bookings and checkoutFor anyone who is not sure their analytics counts the sales, leads and calls that really happen. After reading, you can set up and test tracking for each action that makes you money.5 min
  3. 03How to find where visitors leaveFor owners and marketers who know conversions are low but not why. After reading, you can map your funnel, find the step that loses the most people and gather evidence on what to fix.4 min
  4. 04Give every page one clear next stepFor anyone whose pages offer lots of options but few people take any of them. After reading, you can pick the main action for each page and make it the obvious thing to do.4 min
  5. 05How to build forms people finishFor businesses that rely on inquiry, quote, booking or sign-up forms. After reading, you can cut friction from your forms so more people who start them actually submit.4 min
  6. 06How to build landing pages that match the adFor anyone running Google, Meta or other paid ads to their website. After reading, you can build landing pages that keep the ad's promise and turn more paid clicks into customers.4 min
  7. 07How to build product pages that sell on mobileFor Shopify and DTC brands whose mobile visitors outnumber desktop but buy less often. After reading, you can fix the parts of a product page that stop phone shoppers from adding to cart.4 min
  8. 08How to run an A/B test that means somethingFor marketers who want to prove a change worked rather than guess. After reading, you can plan, run and read an A/B test you can actually trust.4 min
  9. 09What a monthly conversion report should showFor owners who receive reports full of charts but few answers, and for marketers who write them. After reading, you can build a one-page monthly report that explains results and leads to decisions.4 min
Free CRO check

See how search and AI see you.

One URL, no sign-up. The audit scores your page on the CRO checks from this guide and tells you what to fix first.

Run the free audit