Free guides.
Everything we know about getting found in Google, in the answer box and by AI assistants, then turning visits into customers. 38 chapters, written for owners, free to read.
The GEO guide
How to get your business named, described correctly and cited when people ask ChatGPT, Gemini, Claude, Copilot and Perplexity for a recommendation.
- What GEO is
- Where facts come from
- How brands get picked
- Be unambiguous
- + 5 more
The AEO guide
How to write pages that search engines and voice assistants quote as the answer: featured snippets, People Also Ask and spoken replies.
- What AEO is
- Featured snippets
- Answer-first writing
- FAQs and schema
- + 5 more
The SEO guide
How to get your pages found, ranked and chosen in Google search and on the map, in plain words.
- How Google works
- Picking keywords
- Titles and descriptions
- Service and product pages
- + 7 more
The CRO guide
How to turn more of the visitors you already have into sales, bookings, calls and leads.
- What CRO is
- Tracking conversions
- Finding drop-offs
- One next step
- + 5 more
Free GEO check
Run the free audit →
See how search and AI see you.
One URL, no sign-up. The audit scores your page on the GEO checks from this guide and tells you what to fix first.