Skip to content
Free guide · 9 chapters · about 37 minutes

The GEO guide.

How to get your business named, described correctly and cited when people ask ChatGPT, Gemini, Claude, Copilot and Perplexity for a recommendation.

More and more buyers ask an AI assistant for advice before they ever open a search page. This guide explains, in plain words, where those assistants get their facts, how they decide which brands to name, and what you can do about it this month. Every chapter ends with a short checklist you can work through in an afternoon.

Start chapter 1 How we do GEO for clients
  1. 01What is generative engine optimization (GEO)?For business owners and marketers who keep hearing about GEO and want a straight explanation. After reading, you will know what GEO covers, how it relates to SEO, and what it can and cannot promise.4 min
  2. 02Where do ChatGPT, Gemini, Claude, Copilot and Perplexity get their facts?For anyone who has asked an assistant about their own business and been surprised by the answer. After reading, you will know which sources each assistant draws on and where to fix wrong or missing information.4 min
  3. 03How do AI assistants choose which brands to name?For owners who notice competitors named in AI answers and want to know why. After reading, you will understand the signals behind a recommendation and which ones you can influence.4 min
  4. 04How do I make my business unambiguous to a machine?For any business that gets confused with another, described vaguely, or described wrongly by AI assistants. After reading, you will be able to write one clear identity for your business and repeat it everywhere machines look.4 min
  5. 05How do I write facts an assistant can quote?For anyone who writes website copy, product pages or blog posts. After reading, you will be able to rewrite key pages so assistants can lift accurate facts from them without guessing.4 min
  6. 06Why do mentions on other sites decide who gets named?For businesses with a solid website that still get left out of AI recommendations. After reading, you will know which outside sources matter most and how to earn honest mentions on them.4 min
  7. 07How do AI crawlers, robots.txt and llms.txt work?For owners and marketers who need to decide which AI bots can read their site, without a developer background. After reading, you will be able to check your settings and choose a sensible policy.5 min
  8. 08Why do fresh, dated pages win AI answers?For businesses whose prices, menus, services or recommendations change during the year. After reading, you will know which pages to keep fresh, how to date them honestly, and what to do with stale ones.4 min
  9. 09How do I measure AI mentions as odds with error bars?For marketers and owners who want to know whether GEO work is actually working. After reading, you will be able to build a simple tracking routine and tell a real improvement from random noise.4 min
Free GEO check

See how search and AI see you.

One URL, no sign-up. The audit scores your page on the GEO checks from this guide and tells you what to fix first.

Run the free audit