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Free guide · 11 chapters · about 44 minutes

The SEO guide.

How to get your pages found, ranked and chosen in Google search and on the map, in plain words.

This guide explains SEO for business owners and marketers, not specialists. Each chapter answers one practical question, from how Google reads a page to what a monthly report should show, with a worked example and a short checklist you can act on this week.

Start chapter 1 How we do SEO for clients
  1. 01How Google finds, reads and ranks a pageFor owners who want to know what happens between publishing a page and seeing it in search. After reading, you can check each stage for your own site and spot where a page is getting stuck.4 min
  2. 02How to pick the searches worth ranking forFor owners and marketers deciding what to target before writing or rewriting pages. After reading, you can build a short list of searches that match what you sell and that you can realistically win.4 min
  3. 03What a title and description should sayFor anyone editing page titles and meta descriptions in Shopify, WordPress or another site builder. After reading, you can rewrite them so more searchers pick your result.4 min
  4. 04How to build a service or product page that ranksFor businesses whose money pages are thin, generic or crammed onto one page. After reading, you can plan a page that answers buyers fully and gives Google clear reasons to rank it.4 min
  5. 05How collection and category pages rank on ShopifyFor Shopify and DTC brands whose collections are just a heading and a grid of products. After reading, you can turn collections into pages that rank for the broad shopping searches.4 min
  6. 06How internal links pass authorityFor anyone with a site of more than a few pages and no plan for how they link together. After reading, you can point authority at the pages that make you money.4 min
  7. 07Technical SEO in plain words: speed, crawling and indexingFor owners who hear terms like Core Web Vitals and canonical tags and want to know what they mean. After reading, you can run the basic checks yourself and brief a developer on what to fix.4 min
  8. 08How your Google Business Profile and website work togetherFor local businesses with a shop, studio, clinic or service area. After reading, you can set up your Business Profile and website so each one strengthens the other in Maps and the map pack.4 min
  9. 09How reviews and listings affect where you showFor local businesses that want to show higher in Maps and win more of the clicks they already get. After reading, you can set up a review habit and clean up your listings without breaking any rules.4 min
  10. 10How links from other sites are earnedFor brands and businesses that want more authority without risking a penalty. After reading, you can choose two or three link tactics that suit your business and run them safely.4 min
  11. 11What a monthly SEO report should showFor owners and marketers who get SEO reports full of charts but no clear answers. After reading, you can ask for, or build, a one-page report that shows what search is earning and what happens next.4 min
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