How do you get cited by Perplexity?

Perplexity can only cite what it can fetch

Start with access. Allow PerplexityBot in robots.txt, and check that your CDN or firewall is not blocking AI bots. Perplexity also uses a separate agent, Perplexity-User, when a person asks it to open a specific page.

Then make the content easy to read. Key text should appear in the page's HTML rather than loading only through heavy JavaScript, and it should not sit behind a login, a cookie wall or a pop-up that hides the answer.

Write passages built to be quoted

Perplexity lifts short passages, so each important page should contain one that works on its own.

1. 01

   Use the question, or something close to it, as a heading.

2. 02

   Answer it in the first 40 to 60 words under that heading.

3. 03

   Include specifics: prices, dimensions, dates, locations, named features.

4. 04

   Use a simple table for comparisons and a numbered list for steps.

5. 05

   Show a last-updated date and the author or team behind the page.

Rank where Perplexity looks, including other sites

Because Perplexity builds answers from search results, ordinary SEO still matters: a page that ranks for the question is more likely to be retrieved. Fresh pages have an edge on questions where timing matters, such as prices or this year's options.

Third-party pages count too. If Perplexity tends to cite a particular review site, directory or forum for your category, being mentioned there puts you into the answer even when your own page is not the source.

Track citations over many runs

Perplexity's answers and sources change from run to run. Pick 20 questions your buyers ask, run each several times a month, and record which domains are cited and how often. A citation rate is a trend you can act on. A single screenshot is not.