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How do you get your business recommended by ChatGPT?

Updated 2 min readBy Pop & Soda
Short answer

To get recommended by ChatGPT, make your business easy to find, easy to understand and widely confirmed. Let OAI-SearchBot crawl your site, state plain facts about what you do, where and for whom, and earn mentions on the review sites, lists and publications ChatGPT reads. Say a florist in Austin wants to be named for same-day delivery: it needs that exact claim on its own site and repeated on several third-party pages.

ChatGPT recommends from training data and live search

When ChatGPT searches the web, it fetches current pages and shows the sources it used. When it does not, it answers from what the model learned during training. You need to show up in both: on pages its search can reach today, and across the wider web so future models learn your name.

In both cases ChatGPT favors businesses that many independent sources describe in the same way. One page on your own site rarely carries a recommendation alone.

Let the right OpenAI crawlers in

OpenAI runs separate crawlers for separate jobs, and robots.txt lets you treat them differently. OAI-SearchBot finds pages for ChatGPT search answers. ChatGPT-User fetches a page when a person asks ChatGPT to open it. GPTBot collects content that may be used to train future models. Blocking OAI-SearchBot can keep your pages out of ChatGPT search answers, so most businesses should allow it. Also check that your hosting or CDN firewall is not blocking AI bots by default.

Write the facts ChatGPT needs to match you to a question

ChatGPT matches businesses to questions by their stated facts, so spell them out.

  1. 01

    Put your category, location, audience and price range in plain sentences on your home and about pages.

  2. 02

    Give each main service or product its own page with a short answer-first summary.

  3. 03

    Add Organization or LocalBusiness schema with your name, address, phone and links to your profiles.

  4. 04

    Use the same name, address and description on every listing so sources agree.

  5. 05

    Date your key pages and update them when facts change.

Earn mentions where ChatGPT looks

Third-party pages are often what tips a recommendation. Focus on the places that already rank for your category: Google Business Profile, Yelp or industry directories, best-of lists, local news, trade publications and genuine community threads. Ask happy customers for reviews that mention the specific service, such as same-day delivery, because those words become the evidence an assistant repeats.

Go deeperGEO guide · Chapter 3 · 4 minHow do AI assistants choose which brands to name?GEO guide · Chapter 6 · 4 minWhy do mentions on other sites decide who gets named?

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Follow-up questions

Can I pay to be recommended by ChatGPT?

You cannot buy a place in ChatGPT's organic answers. Anything sponsored would be labeled separately, so the dependable route is earning the mention with clear facts and third-party coverage.

How long does it take to show up?

Answers that use live search can change within weeks once your pages are crawled and other sites mention you. Answers from training data change only when new models ship, which can take many months.

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