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Free guide · 9 chapters · about 37 minutes

The AEO guide.

How to write pages that search engines and voice assistants quote as the answer: featured snippets, People Also Ask and spoken replies.

Answer engine optimization is the craft of giving search engines a clean, quotable answer to lift straight from your page. This guide walks through each answer format in plain language, with worked examples for real kinds of businesses. Read it in order or jump to the box you want to win.

Start chapter 1 How we do AEO for clients
  1. 01What answer engine optimization is and who it pays off forFor business owners and marketers who keep hearing the term AEO and want to know if it matters for them. After reading, you can explain what it is and decide whether it deserves a place in your plan.5 min
  2. 02How to win the featured snippetFor marketers with pages that already rank on page one but sit below someone else's quoted answer. After reading, you can pick the right targets, match the format Google wants and give it a better block to quote.4 min
  3. 03How to write an answer-first paragraphFor anyone who writes or edits pages on a business website, with no SEO background needed. After reading, you can turn a slow, story-first opening into a short paragraph a search engine can quote as is.4 min
  4. 04FAQ pages and FAQ schema: where they still helpFor owners and marketers who added FAQs for the old Google dropdowns and are unsure whether to keep them. After reading, you will know what changed, what still works, and how to set up FAQs that earn their space.4 min
  5. 05How to show up in People Also AskFor marketers and owners who see the People Also Ask box on their key searches and want their pages quoted in it. After reading, you can collect the right questions, organize them into pages and write answers that fit the box.4 min
  6. 06How to be the answer a voice assistant reads aloudFor local businesses and brands whose customers ask their phones and smart speakers for answers. After reading, you can write answers that sound right spoken and fix the listings that voice assistants read for local questions.4 min
  7. 07How to write step lists Google lifts wholeFor brands and service businesses that explain how to do things: care guides, setup guides, recipes and routines. After reading, you can format steps so Google can quote them as a list and readers can follow them easily.4 min
  8. 08How to write definitions and comparison tables that win the boxFor brands and service businesses that explain terms or help buyers compare options. After reading, you can write a one-sentence definition that gets quoted and build a comparison table Google can lift as is.4 min
  9. 09How to measure answer-box winsFor owners and marketers who want proof that AEO work is paying off. After reading, you can set up a simple monthly scorecard that tracks answer boxes, clicks and the business results behind them.4 min
Free AEO check

See how search and AI see you.

One URL, no sign-up. The audit scores your page on the AEO checks from this guide and tells you what to fix first.

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